Think about the last time you ordered a pizza from a new local spot. What did you want from their website? Probably the menu, their hours, a way to order online, maybe even a peek at specials or how busy they were. You weren’t just browsing—you were on a mission.
Now flip that experience. When a pet parent lands on your grooming website, they’re not casually scrolling. They’re likely in a similar mindset: focused, with a clear goal. Maybe they’ve got a doodle who can barely see through their bangs, or a rescue pup who gets anxious around clippers. Either way, they’re hoping your website will answer their questions quickly and make them feel confident about booking with you.
Here are five things they’re looking for:
1. Easy Scheduling
If it takes more than a minute to figure out how to book an appointment, that visitor might bounce. Whether it’s an online booking tool or a clear call to call or text, make the path to scheduling obvious and simple. Bonus points if they can do it from their phone in a few taps.
2. Before-and-After Gallery
Grooming is a visual business. Pet parents want to see results. A gallery with clean, happy pups is more than just cute—it builds trust. If you can show a mix of breeds and grooming styles, even better. It’s proof that you know your way around a wide range of coats, curls, and quirks.
3. Testimonials That Feel Real
What other pet parents say matters. Featuring a few honest, well-written reviews (especially those that mention specific services or pets with special needs) helps new customers feel reassured. Video or photo testimonials go even further, showing the happy wagging tails that back up the words.
That said, don’t rely solely on the reviews you feature on your own site. Pet parents often check third-party sources like your Google Business Profile, Yelp, or even Facebook to see what others are saying. Encourage happy clients to leave reviews on these platforms too—off-site testimonials carry extra weight because they feel unbiased and are often the first thing someone sees when they search for you.
4. Your Approach to Care
Grooming isn’t just about looks. A lot of pet parents are concerned about how their dog will be treated. Be transparent about how you handle nervous, senior, or high-energy dogs. Where do pups wait before and after their appointment? What do you do to keep things calm and low-stress? Details like these show that you take animal welfare seriously.
5. Meet the Team
People want to know who’s going to be handling their dog. A simple “Meet the Team” section with friendly photos and short bios can go a long way. It doesn’t need to be fancy—just something that shows there are real, caring humans behind the shears. When someone can put a face to the name, trust comes a little easier.
At the end of the day, your website is your digital front door. When it feels welcoming, trustworthy, and easy to navigate, pet parents are far more likely to walk through it—and keep coming back.